Why List Your Products in the PayLoadz Store?

Sure, you use PayLoadz as a payment gateway to sell your virtual goods online, but have you ever thought about listing your products in our e-store? If not, you definitely should. As you know, the craze of online shopping is definitely catching up and it is quickly becoming the norm. As a virtual goods seller, you know that buying your products online is the best (and often only) way to go.

Online shopping through the PayLoadz Store is safe, easy, and convenient. The store offers the same security as any other online transactions that customers use to purchase your digital goods. The payment methods are also the same, so there’s no extra work for you. Listing your products in the PayLoadz Store means you’re getting the same reliable security and ease-of-use while offering your customers another option when it comes to finding and buying your products online.

The PayLoadz Store is really simple to use for both sellers and customers. The basic idea is similar to many other online stores you’ve probably visited. We’ve got all the goods separated into relevant categories, offer a search feature, and checkout process. Anyone who knows how to use a computer and shop online can handle the PayLoadz Store. As a seller, you don’t have to do anything extra – if you’re already a member, all you have to do is submit your store listings via your account.

We’ve got a number of features that makes listing your products in the PayLoadz Store even more rewarding. Right on the product page, we offer a Seller section that can help you maintain customers. They can view other items that you sell through the PayLoadz Store. There is also a “Contact Seller” option which allows your customers to reach you directly with any questions about your digital goods. Furthermore, “Notify Me When Seller Adds New Items” is incredibly beneficial when it comes to keeping previous customers abreast of any new products you may offer. Lastly, our “Share This Product” allows a customer to share your product page with their friends and family via email as well as any of the popular social networks.

Listing your products in the PayLoadz Store can definitely help you increase your overall sales. And to really boost sales, you should take advantage of all the features we offer sellers when submitting their products. Consider using our Featured Listing, which is a PPC (pay-per-click) option that helps your products appear at the top of relevant categories. You’ll also want to make sure that you use relevant keywords, descriptive titles, product images, and succinct product descriptions when listing your products to ensure that customers are able to find them quickly and easily.

To check out our online store, visit http://store.payloadz.com/ anytime. If you have any questions about how our store works, simply contact us!

How to Use Keywords Effectively

If you don’t know how to use keywords effectively, you’ll definitely have a hard time succeeding in the virtual goods market or any online business. Keywords are an essential aspect of search engine optimization and online marketing. They not only play a key role in the success or failure of your website but also your sales through online gateways, platforms, and e-store, like PayLoadz.

With the right choice in keywords, you will enjoy high sales. The right keywords will draw in more traffic, and the more traffic you have the more sales conversions you will enjoy. And you know the more sales you have, the more money you make! The keywords you choose will definitely affect how many customers are able to find and purchase your virtual goods through our store.

When selecting keywords for your product do a little research to ensure that you find the perfect match. One thing to keep in mind is that keywords should be relevant to your product and logical. For example, if you’re selling a digital download of accounting software, the keyword “puppies” wouldn’t help you out much! Additionally, keywords don’t have to be single words, they can be phrases. Detailed keywords can be quite helpful.

Once you’ve decided on the best keywords for your product, go ahead and make sure you use them in the title and description of that product. This will ensure that customers will land on your product pages when conducting a search. However, it is important not to stuff your titles and descriptions with the keywords. Everything should read naturally, as if a human wrote it, not as if there is just a string of relevant words.

To review, here are some keyword tips:

· Research keywords before listing your products – make sure they are all relevant.

· Organize your listings to match your keywords and phrases.

· Don’t stuff your titles and descriptions with keywords – make it logical and easy to read.

· Try out a variety of keywords and phrases.

· Write the titles and descriptions for the humans and not search engines; search engines will themselves take care of the rest.

You will quickly come to find that keywords alone won’t boost your sales, but using the right ones will definitely help. When you list items in our PayLoadz Store, there are many things you can do to help increase your sales. Taking advantage of our Featured Listing option, offering product samples and download trials, including product images, and well organized listing pages are all ways to help boost sales along with using keywords effectively.

Remember, customers will search the store based on what they need or want. Today, many online shoppers are quite savvy in searching, so they will type in exactly what they are looking for rather than just scrolling through various categories. This means that without effective keywords, these shoppers may never come across your products. Use the information above to avoid this and boost your sales!

PayLoadz eStore Pay Per Click Listings

I've always known that the PayLoadz eStore would be a big part of the PayLoadz system for us in terms of a potential revenue source, and for sellers in terms of getting their products exposure. For small publishers who may not have much online marketing experience, getting people to know about their product is the biggest hurdle. By listing their products in our store, they can rely on our expertise to create an optimized page that will drive traffic to their sites and ultimately buy their products.

We actually spend quite a lot of money and time in marketing the eStore. Listing products in the eStore is still free, but we wanted to find ways where sellers could pay for performance of getting more people to see their product. So we came up with a pay-per-click advertising system that allows them to make their products featured. Currently, Featured Products in the eStore are based on the top selling 1,000 products for the past week. This new system will allow sellers to place their products in this section along side the top selling ones. Products shown in the Featured product section have a very high click through rate compared with other sections of the site.

We pay for placement of seller's products in Yahoo! Products Submit, Google Base, Yahoo! and Google Sitemap programs, as well as MSN and other sites. We've been running these programs at a loss for some time to build traffic into the store and hope to get some return out of our efforts by providing this system.

If you are a seller in PayLoadz, you can start using the Enhanced Listings feature here:
http://payloadz.com/sell/listing_overview.asp

Visit the PayLoadz eStore: http://store.payloadz.com/

Bonus: We will match any deposit a seller makes into their Enhanced Listings account. If you deposit $20, then we will give you credit for $40 worth of Featured Product clicks.

Shannon