Monday, February 15, 2010

How to Use Keywords Effectively

If you don’t know how to use keywords effectively, you’ll definitely have a hard time succeeding in the virtual goods market or any online business. Keywords are an essential aspect of search engine optimization and online marketing. They not only play a key role in the success or failure of your website but also your sales through online gateways, platforms, and e-store, like PayLoadz.

With the right choice in keywords, you will enjoy high sales. The right keywords will draw in more traffic, and the more traffic you have the more sales conversions you will enjoy. And you know the more sales you have, the more money you make! The keywords you choose will definitely affect how many customers are able to find and purchase your virtual goods through our store.

When selecting keywords for your product do a little research to ensure that you find the perfect match. One thing to keep in mind is that keywords should be relevant to your product and logical. For example, if you’re selling a digital download of accounting software, the keyword “puppies” wouldn’t help you out much! Additionally, keywords don’t have to be single words, they can be phrases. Detailed keywords can be quite helpful.

Once you’ve decided on the best keywords for your product, go ahead and make sure you use them in the title and description of that product. This will ensure that customers will land on your product pages when conducting a search. However, it is important not to stuff your titles and descriptions with the keywords. Everything should read naturally, as if a human wrote it, not as if there is just a string of relevant words.

To review, here are some keyword tips:

· Research keywords before listing your products – make sure they are all relevant.

· Organize your listings to match your keywords and phrases.

· Don’t stuff your titles and descriptions with keywords – make it logical and easy to read.

· Try out a variety of keywords and phrases.

· Write the titles and descriptions for the humans and not search engines; search engines will themselves take care of the rest.

You will quickly come to find that keywords alone won’t boost your sales, but using the right ones will definitely help. When you list items in our PayLoadz Store, there are many things you can do to help increase your sales. Taking advantage of our Featured Listing option, offering product samples and download trials, including product images, and well organized listing pages are all ways to help boost sales along with using keywords effectively.

Remember, customers will search the store based on what they need or want. Today, many online shoppers are quite savvy in searching, so they will type in exactly what they are looking for rather than just scrolling through various categories. This means that without effective keywords, these shoppers may never come across your products. Use the information above to avoid this and boost your sales!