Wednesday, February 3, 2010

The Basics of PayLoadz Featured Listings

As an online seller of virtual goods, you’ve probably heard a thing or two about featured listings. Featured listings are used in online marketing, advertising, and even on various shopping platforms and payment gateways. When you’re selling digital products online, you want to offer not only as many options when it comes to making the purchase and paying, but also to stand out from the thousands of other retailers offering similar products. Featured listings can definitely help you with that.

If you’re new to PayLoadz, or even if you’ve been with us a while, we’d like to give you the basics on featured listings to help make their use a little clearer.

What is a Featured Listing?

The idea behind a featured listing is pretty simple. It’s just a listing that you pay a little extra for – you make an investment and your product is featured over others in its category. This helps draw more attention to what you’re offering. These types of listings allow for you to gain more exposure in the PayLoadz Store.

What is the Purpose of a Featured Listing?

The traditional idea behind the use of a featured listing is to highlight a product. Using featured listings on PayLoadz helps broadcast your products to potential (and returning) customers. The purpose of this is simply to increase your sales and boost your bottom line. Who doesn’t want to make a profit selling their virtual goods?

How Long Will the Featured Listing Last?

The length of time that a featured listing will last on PayLoadz really just depends on you. Your featured listing will last until your featured listing account is depleted of funds or you decide to take it down. You can renew your featured listing account as often as you like.

How Much Does a Featured Listing Cost?

The investment to have a featured listing is relatively small, especially when compared to other online stores that you may offer your products on. The minimum cost per click is $0.05 and maximum is $0.25. You can choose to pay any amount per click between 5 cents and 25 cents. If you need more visibility consider choosing a higher price and more ads will be displayed for your product. You can set the price for your Featured Listing by entering the price that you are willing to pay in the “Select Your Own CPC Rate” section on Product Details page. If you set it to zero, no ads will be shown.

Each time a shopper clicks the featured listing, the fee will be automatically deducted from your Featured Listing account balance.

How to Get a Featured Listing on PayLoadz

Getting a featured listing on PayLoadz is actually really easy, and a no-brainer. Every PayLoadz merchant should try a featured listing at least once to see how it can boost their sales. You can create one in no time once you log into your PayLoadz seller account.

So, there you have it. Those are the basics of using a featured listing with the PayLoadz system. And for a limited time, we’re offering to match the amount of your deposit to the featured listing account to all new users. So, if you put in $15, we will too. That way, you’ll have the benefits of $30 worth of featured listing services.