A Little Bit about the “Share this Product” Feature

As an online retailer and seller of virtual goods, you probably already know that word of mouth is one of the best ways to get people to learn about your business or products. At PayLoadz, we know just how important the word of mouth phenomenon is, which is why we have recently implemented our “Share this Product” feature on PayLoadz listings.

Before we get into the facts about “Share this Product”, let’s talk a little bit about word of mouth advertising and marketing. By and far, recommendations in the form of word of mouth are really one of the most effective marketing tools out there. Just think about it – when you’re thinking about grabbing a bite to eat, what do you do? You probably ask your friends, family, or neighbors where they like to go and then try it out. The same principle applies to online shopping and just about everything else!

With that in mind, we’ve introduced “Share this Product” to the PayLoadz platform. You can find it on any listing in PayLoadz Store in the Seller section in the sidebar. It’s a simple link that allows customers to share a particular product listing with the rest of the world. It is a virtual word of mouth tool that quickly and effectively expands your product’s reach.

When a customer clicks “Share this Product” a convenient pop-up box will appear. The feature allows customers to not only share the product with whomever they choose, but to bookmark it as well. The innovation of “Share this Product” feature is great for both our PayLoadz sellers and customers shopping online. With this tool, it is possible to bookmark and share any item listed. And this isn’t just limited to email as many similar tools are – the reach of “Share this Product” tool spans out to email, instant messaging, social networks, and wish lists.

The “Share this Product” tool is a great social sharing tool that allows people to share a product anytime with their social network. With just a simple click, the word can be spread about your products in a matter of seconds. It allows for flexibility, so that your customers can get the word out about your product in their preferred style. Virtually every platform and option is available – and if you don’t see it, you can search for it easily!

Remember, word of mouth is the best (and cheapest) way to expand the reach of your product. When customers recommend something to their friends, those new prospects are bound to check it out. With “Share this Product” your customers can share your virtual goods with their friends, family, and colleagues quickly and easily. With more than 200 options ranging from AIM, Digg, Facebook, Friendster, MySpace, Tumblr, Twitter, WordPress, Yahoo, Gmail, and so much more, how can you go wrong?

Marketing and Branding of your Virtual Goods

Simply speaking, most of the value a virtual good has is in the value of its brand. This is the idea behind how a name-brand soda tastes better than the store-brand even though the two beverages have exactly the same ingredients. The brand of a particular product will sometimes satisfy a customer more than one without any brand recognition. The stronger your virtual good’s brand is, the more you may actually sell. This is something that PayLoadz can help with.

An excellent way of marketing and branding your virtual goods is to start off by providing free or low-cost versions of the product. This will help you reach out to potential clients and give them a taste of what your product is all about. As a payment gateway between customers and sellers, PayLoadz can help you at this pivotal stage in your marketing campaign. You can easily offer your discounted or free virtual product samples through the PayLoadz platform. We also offer free product sales worth $50 every month to enable sellers promote and sell their products without incurring any cost.

Virtual retailers often need a way to set themselves apart. For instance, why would a customer want to purchase your particular virtual good? Often, sellers will add features to their virtual goods that may not be possible on their physical counterparts. Examples of such features include interviews and additional media like changing colors and complex technologies.

Remember, traditional marketing and branding techniques can be used for virtual goods. If you’re lucky enough to already have the budget for a celebrity endorsement, go for it. However, you may be more interested in guerilla marketing schemes, viral campaigns, basic advertising on television, radio, online, and print, different media placements, sponsorships, and even charitable activities. As a virtual retailer, you may even have the advantage in using such traditional marketing methods because you will likely have a clear understanding of the local market and intended audience.

Just remember, in order to market and brand your virtual goods successfully, you should also be innovative. Just like any other brand, a virtual good brand must successfully position itself on the cutting edge. When you have a strong brand, customers will be willing to pay for the product, even if there are other competitors that are just as good. Featuring your product on different platforms will definitely help your brand. Very soon, PayLoadz will be offering sellers an ability to promote their goods on several social media sites through its upcoming platform PowrPub.

As technology evolves, payment and purchasing platforms such as PayLoadz also become an excellent way to market and brand your virtual good. The e-commerce industry is constantly changing, which means that traditional companies may be losing their edge. With a consistent and distinctive identity, your virtual goods will surpass the competition. By featuring your products on PayLoadz, you will be offering your customers a safe and reliable way to purchase your goods.