Monday, February 22, 2010

A Little Bit about the “Share this Product” Feature

As an online retailer and seller of virtual goods, you probably already know that word of mouth is one of the best ways to get people to learn about your business or products. At PayLoadz, we know just how important the word of mouth phenomenon is, which is why we have recently implemented our “Share this Product” feature on PayLoadz listings.

Before we get into the facts about “Share this Product”, let’s talk a little bit about word of mouth advertising and marketing. By and far, recommendations in the form of word of mouth are really one of the most effective marketing tools out there. Just think about it – when you’re thinking about grabbing a bite to eat, what do you do? You probably ask your friends, family, or neighbors where they like to go and then try it out. The same principle applies to online shopping and just about everything else!

With that in mind, we’ve introduced “Share this Product” to the PayLoadz platform. You can find it on any listing in PayLoadz Store in the Seller section in the sidebar. It’s a simple link that allows customers to share a particular product listing with the rest of the world. It is a virtual word of mouth tool that quickly and effectively expands your product’s reach.

When a customer clicks “Share this Product” a convenient pop-up box will appear. The feature allows customers to not only share the product with whomever they choose, but to bookmark it as well. The innovation of “Share this Product” feature is great for both our PayLoadz sellers and customers shopping online. With this tool, it is possible to bookmark and share any item listed. And this isn’t just limited to email as many similar tools are – the reach of “Share this Product” tool spans out to email, instant messaging, social networks, and wish lists.

The “Share this Product” tool is a great social sharing tool that allows people to share a product anytime with their social network. With just a simple click, the word can be spread about your products in a matter of seconds. It allows for flexibility, so that your customers can get the word out about your product in their preferred style. Virtually every platform and option is available – and if you don’t see it, you can search for it easily!

Remember, word of mouth is the best (and cheapest) way to expand the reach of your product. When customers recommend something to their friends, those new prospects are bound to check it out. With “Share this Product” your customers can share your virtual goods with their friends, family, and colleagues quickly and easily. With more than 200 options ranging from AIM, Digg, Facebook, Friendster, MySpace, Tumblr, Twitter, WordPress, Yahoo, Gmail, and so much more, how can you go wrong?