Wednesday, November 4, 2009

Building Your Affiliates

We know just how important expanding your product and reach is to your success. One of the most effective ways to achieve this goal is through an affiliate system and affiliate marketing. PayLoadz features a prominent affiliate system that allows other people, known as affiliates, to market your product in exchange for a payment. The payment can be a percentage of the sale or a flat rate – that’s up to you.

Though affiliate marketing can provide a much broader scope for your product that translates into more revenue for you, there is a lot of work that needs to be put into it. You must build your affiliates just as you would build your customer base. Remember, your affiliates will spread the word about your particular product in exchange for a payment. They will be your marketing team, so sharing a portion of your sales will only have a positive effect. However, you must keep your affiliates interested in working with you.

So, the question is, how do you build your affiliates? First and foremost, you should have a product that is worth marketing. In addition to having a solid product, you must know your product inside and out. The more you know about your product the more information you can provide your affiliates with. Informed affiliates are the most successful – as long as they know all about your products they can spread the word to targeted audiences. Targeted audiences are crucial to the success of any business. Just think about it – who would be successful selling dog food to cat owners?

In order to build affiliates you need to offer competitive payments for their efforts. Ever heard the old adage “it takes money to make money?” Well, it happens to be true. You need to put money into affiliate marketing for it to work. So, depending on your product and your budget, you need to set a fair yet motivating pay rate for each converting sale. You want to keep your affiliates happy so that they continue to market your product.

Aside from competitive payout rates, you might consider rewards and other benefits for your most successful affiliates. Such rewards might include a bonus for achieving a certain number of conversions in a month or increased payouts for a selected period of time. Just keep in mind that the happier your affiliates are, the more they will promote your product. They may also refer their friends and colleagues to your affiliate program which will only increase your reach.

PayLoadz encourages all merchants to participate in our affiliate program. The program helps everyone involved – it helps build your revenue and reach and helps make your affiliates some extra money. And what’s even better is that you can also be an affiliate for other merchants in our network. Knowing that, the possibilities are endless!